Moora is situated on the banks of the Moore River; about two hours drive (172 kilometres) north of Perth.
Mainly a farming community producing wheat and sheep, but in recent years wildflowers, cattle and various other grains have been farmed in the area. The town is central to a number of coastal towns such as Jurien, Lancelin, and Cervantes.
Moora has many parks, gardens and heritage buildings, many of which can be seen on the Moora Town Walk such as the Old Court House, the Performing Arts Centre, the Town Clock and Yaut Aboriginal Artefacts. The area was originally a large salmon gum forest and many of the attractive trees still remain.
The Berkshire Valley Folk Museum is part of a building rated by the National Trust of Australia. Watheroo National Park is 50 kilometres north of Moora and is accessible by good gravel roads. The Park is 4,442 hectares of sand plain country with some rare flora. It is also the site of Jingamia Cave.
Moora is a popular stopover for tourists heading north on the wildflower trail. In winter and early spring look for masses of wattle and blue dampiera, but as summer approaches, the colours change to orange eremaeas, yellow kangaroo paws and pink and white feather flowers, all backed by the gentle waving gray of smokebush. The occasional Western Australian Christmas Tree makes a brilliant show in December.
Moora's caravan park provides excellent facilities for travellers.